Charlie perfume

Charlie perfume

Charlie (fragrance)

Charlie may be a line of women's and wash room fragrances made by the yank cosmetic and fragrance house Revlon.

Advertising

Charlie, named once Charles Revson,[1] was discharged in 1973.[2] it fully was originally launched to contend with Estée, a fragrance discharged by Estée Lauder.[1] Ad campaigns for the scent featured models Shelley Hack, Charly Stember, and, notably, Naomi Sims, creating Sims the primary African yank lady in history to be featured during a cosmetic company's advertising.[3] Television ads featured jingles sung by Bobby Short and Mel Tormé. Young, operating ladies were set because the audience, and therefore the ads were same to represent the "new woman" of the age. [1] Hack and Stember wore pantsuits by Ralph Lauren and were the primary girls to wear pants in fragrance ads. The response proved to be profitable for Revlon, as Charlie became the world's prime marketing fragrance inside 3 years.[1] but, a later ad, showing a female model patting a male model on the backside, was controversial. While some praised the ad as being "playful" and representing "female independence," others referred to as it "sexist" and "in poor style."[4] later advertising in later decades featured Lauren Hutton and Cindy Crawford, with jingles sung by Little Richard. Oprah Winfrey dedicated a section of her program in 2007 to debate the impact of Charlie advertising. She stated that the ads inspired her

Fragrance composition

Charlie is classified as a floral-aldehyde fragrance. It is composed of citrus, bergamot, hyacinth, green leaf, tarragon, peach, and aldehyde top notes, cyclamen, carnation, orris root, lily of the valley, jasmine and rose middle notes, and sandalwood, musk, vanilla, oakmoss, and cedar base notes. [6]

Additional fragrances for womenSome lines also included complementary bath and body products. Currently, Charlie Red is simply in production in Australia and European nation and Spain. Charlie Blue, White, Gold, Silver, Secret, Real, Pink, Black, and fervour square measure solely on the market in European country and Charlie Crystal stylish, Pink Sparkle, and tiny Secrets square measure solely oversubscribed in South continent.[7][9] Production of Charlie Red and Charlie White was out of print in North America in 2011, going the first Charlie because the solely fragrance still on the market during this market. All Charlie fragrances are available in The United Kingdom.References

Groom, Nigel. The New Perfume Handbook. New York: Blackie Academic & Professional, 1997.

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: McGraw-Hill, 2005.

References

Groom, Nigel. The New Perfume Handbook. New York: Blackie Academic & Professional, 1997.

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: McGraw-Hill, 2005.